Practicing what we preach, Five Technology is launching a targeted email campaign this year to our e-commerce clients and prospects. The biggest takeaway in putting this together is “What took us so long?”

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It’s a win-win effort.  Our e-commerce clients and prospects get content, tips and ideas that are much more specific to their business and website.  Our firm wins by forming a tighter relationship, further education for the client and a chance to introduce more services to aid in their e-commerce success.

What about your business?  I would bet you have some opportunities to deliver a more focused form of communication by segmenting your email lists. 

Here are just a few email list segmentation ideas:

  • Segment your list by customers or prospects
  • Segment your list by previous purchase types, product or service
  • Segment your list by location

Those are just three ideas that might allow you to take a piece of your email list and deliver a more focused message for better results.

As for us, we can’t wait to send out our first E-commerce Quarterly next week.

 

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