Practicing what we preach, Five Technology is launching a targeted email campaign this year to our e-commerce clients and prospects. The biggest takeaway in putting this together is “What took us so long?”
It’s a win-win effort. Our e-commerce clients and prospects get content, tips and ideas that are much more specific to their business and website. Our firm wins by forming a tighter relationship, further education for the client and a chance to introduce more services to aid in their e-commerce success.
What about your business? I would bet you have some opportunities to deliver a more focused form of communication by segmenting your email lists.
Here are just a few email list segmentation ideas:
- Segment your list by customers or prospects
- Segment your list by previous purchase types, product or service
- Segment your list by location
Those are just three ideas that might allow you to take a piece of your email list and deliver a more focused message for better results.
As for us, we can’t wait to send out our first E-commerce Quarterly next week.