Comments on: Passion, Pizza And Social Media Produce 10,000 Customers For Punch Pizza

By: ArnieK

ArnieK — Tue, 09 Feb 2010 02:01:23 +0000

Hey Aaron, thanks for pointing that out. I must have looked over the post 3X trying to find a comment from the owner or management. I didn’t realize John was an owner.So I stand corrected on Punch Pizza and kudos to them.And I have to admit, while watching the Super Bowl when I saw the Denny’s promo I thought to myself “I guess that must have worked last year.”We do this type of work for our clients all the time, and will use this as a little more ammo to convince them of the potential ROI that can come from some creative thinking.

By: Aaron Weiche

Aaron Weiche — Tue, 09 Feb 2010 01:29:50 +0000

@ Arnie – Thanks for the comment. Actually, one of the owners commented above, asking for more things that “suck”, like a Viking loss for their marketing efforts. This comment alone makes me think the numbers really turned out in their favor, along with all of the other buzz generated.With the community of followers and fans they have, I feel they were 100% prepared for this kind of success. Punch Pizza has shown they understand being social, their customers embrace it and it shows in this promotion.Also consider what Denny’s has done with their FREE promotions and the Super Bowl. In the end, they made more $ with a free food promo last year … and it’s a reason they did it again this year, tomorrow in fact.

By: Arnie K

Arnie K — Tue, 09 Feb 2010 01:15:13 +0000

I hate to be Mr. Practical, but I wonder what the owner thought of this success? In other words would he have paid $60,000 for all this publicity? I based that figure on $6 value X 10,000 pizzas.I realize those are round numbers, he build a list, got links, etc. I am just saying 10,000 pizzas is not exactly free. BTW – if the owner says “yes” I would have gladly spent this money – then brilliant campaign.

By: Niels Philbert Præstegaard

Niels Philbert Præstegaard — Sat, 30 Jan 2010 23:11:57 +0000

By: Aaron Weiche

Aaron Weiche — Fri, 29 Jan 2010 02:34:34 +0000

Hey John – Thanks for the comment. Maybe it’s not smarts, just common sense? Interact, be true, reward, say thanks. With core qualities you can plan, create and execute a lot of fun … I mean business. Guess you already grasp that.Things that suck … I have a few ideas. Holler if you want them.

By: John Puckett

John Puckett — Fri, 29 Jan 2010 02:04:13 +0000

Interesting analysis (also makes us look smarter than we are!) – since alot of smart marketing people are on this blog I wanted some ideas – any other events/days/situations come to mind that really suck?john

By: David Erickson

David Erickson — Thu, 28 Jan 2010 01:29:36 +0000

By: footenotes

footenotes — Wed, 27 Jan 2010 17:20:44 +0000

Excellent post, Aaron; referenced it today in a post on “Re-Locating”: http://blog.mixmobi.com

By: Aaron Weiche

Aaron Weiche — Wed, 27 Jan 2010 14:31:53 +0000

Hi Andy – I’m not aware of another restaurant using SM as much or to this level. That said, there sure are many more of them using FB and Twitter than ever before. There are lots of MN businesses doing great things with social media, many of them don’t translate as easy as this one did. If I run across something of interest, I’ll post on it for sure.

By: Andy Giefer

Andy Giefer — Wed, 27 Jan 2010 05:25:35 +0000

Nice post, Aaron (both Aarons actually). Love to see local business take advantage of social media. I heard there was still a line out the door just minutes before close at the Grand Avenue location.I’d love to know if any other local MN biz harnesses social as well as Punch does. Know of any?