I’m loving the interaction that is being pushed by combining interactive and traditional maketing. The latest example that caught my eye came via tweet from Teehan + Lax regarding Volkswagen.
The video below shows how your iPhone, an app and a print ad work together to “test drive” new Volkswagen features right from the ad. Read more
The last 2 iPhone apps I’ve downloaded are pretty cool, both in content and features.
The first is the This American Life app. I’m late to the party on this fabulous NPR show, but their new app gives me access to all of their nearly 400 episodes included in the $2.99 price. Here is a video clip on the release of their app and all of its great features.
The second is the NBC Olympics App. While the apps best features are for those actually attending the Olympics, there is still plenty of info for events, medal counts, video and more.
Also tempting is the Olympic cow bell app, but I haven’t pulled the trigger on that yet. Do you have a new favorite app or two?
I'm COO of Spyder Trap, a marketing and technology firm providing search engine marketing, web design, social media, mobile and other digital marketing services. Located in Minneapolis, MN.