Google announced new features for Google Analytics today that add to their web stats service. The two additions I liked most are further goal tracking options and mobile website tracking.
- Engagement Goals: Track goals that are set for the amount of time on your website as well as pages per visit. Best of all they have expanded the number of goals you can track to 20.
- Mobile Website Tracking: Google Analytics now tracks mobile websites and mobile apps (iPhone & Android) so you can better measure your mobile marketing efforts and mobile content. Need a mobile website designed? We can help.
Check out the full post for all of the new enhancements, there are quite a few.