When visiting the Minneapolis Star Tribune this afternoon I was bombarded with a page of ads for email marketing services.

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Both iContact and Vertical Response were serving up banner ads on the newspaper’s home page.  It could only mean one thing, Minneapolis is the place for email marketing.

In all seriousness though, it shows how widely accepted email marketing has become. Business big and small, non-profits, interest groups, associations and even neighborhoods use email marketing to communicate, market and sell.

Though widely accepted and used, there still lies a great distance between using email to market and greatly leveraging the tools capabilities. List building, segmentation, purposed messaging and performance measurement can all be taken to great lengths with email marketing when done right.

Email marketing offers a lot for sure, but it’s also important to see past just “doing it” and really unleash its power.

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