I’m loving the interaction that is being pushed by combining interactive and traditional maketing.  The latest example that caught my eye came via tweet from Teehan + Lax regarding Volkswagen.

The video below shows how your iPhone, an app and a print ad work together to “test drive” new Volkswagen features right from the ad.

 

 

 

Have you seen other examples of tech and print teaming up to do creative things?

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