I’m loving the interaction that is being pushed by combining interactive and traditional maketing.  The latest example that caught my eye came via tweet from Teehan + Lax regarding Volkswagen.

The video below shows how your iPhone, an app and a print ad work together to “test drive” new Volkswagen features right from the ad.




Have you seen other examples of tech and print teaming up to do creative things?

Leave a Reply

Your email address will not be published. Required fields are marked *