I’m Aaron Weiche. I’m the CEO for GatherUp (formerly GetFiveStars), a customer feedback platform that empowers businesses and brands to gather customer feedback, testimonials and online reviews.

As a 20 year veteran of the digital marketing industry, I was the COO of SpyderTrap, a Minneapolis digital agency creating websites, mobile sites, apps and online marketing strategies. I helped found MnSearch, launched a SaaS podcast, and speak nationally on search marketing, web design, mobile and reputation management.

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Rebranding Your Company Or SaaS Product – 3 Digital Things

We all know that change is hard.  Changing the name of your company or SaaS product and all of the details that involves is REALLY hard.  I recently went through this process leading our team as we rebranded GetFiveStars to GatherUp this month. The TLDR version is that the end result is exactly what we …