We all know that change is hard. Changing the name of your company or SaaS product and all of the details that involves is REALLY hard. I recently went through this process leading our team as we rebranded GetFiveStars to GatherUp this month. The TLDR version is that the end result is exactly what we …
In working day in and day out with businesses, marketers and online reviews I know firsthand that most care about two main things: rating and quantity. I don’t think anyone mentions online reviews without commenting on the amount of them they have, the amount they want and their rating. I think those two things are …
Technology and marketing combining has shown itself to be a very confusing area for many small businesses. While the last decade has brought incredible strides for making all of this easier for SMBs, some aspects haven’t simplified enough. This month’s 3 Digital Things looks at SMBs using Facebook as their website. It’s easy to see …
I get asked about speaking and presentations a lot. How do you get started? What’s the key? Are you scared? These are all very common and good questions. I’m now well over 100 presentations under my belt. I even do it enough that some people think that it IS my only job. This month’s 3 Digital …
It’s time for March Madness and another edition of 3 Digital Things. This issue I wanted to focus on how a few small things can have a big impact for your marketing and business. 1- All In On Video Video continues to boom, projections have over 50% of video being viewed on mobile devices this …
Welcome to 2017 and another edition of 3 Digital Things. Since we all focus on time as the year turns over, I thought I’d use timing as the theme in looking at a few local and digital marketing ideas and examples. Capitalize On The Timing Of Events Many businesses can benefit by tying their marketing and …
This edition of 3 Digital Things dives into some “firsts” you need to think about. As you’ll find out it’s really areas I think you should focus on in the coming months, putting these items first on your list to help drive your online marketing. 1- Local First It’s as simple as owning your own …
This month’s edition of 3 Digital Things is all blue, as in Facebook blue. The social giant is always rolling out new things, some big and some small. Recently I’ve come across a few new updates that further solidify why any business would want a presence on Facebook. Let’s dive in and I invite you to …
Hello fall! Consistency is building as 3 Digital Things hits the interwebs once again. I hope you enjoy this edition and I invite you to join my simple, ONLY 4 times a year email list to keep you in the loop on digital things, local search, reviews and me. Hit the subscribe button in the right …
Small victory, I made it onto month 2 of 3 Digital Things and it’s only getting better. I also want to encourage you to sign-up for my email list that is just a quarterly email with my takes covering digital marketing, local business marketing, what I’m up to and stuff like that. I’ll make it short …
I'm the CEO of GatherUp, a customer feedback platform that helps brands and companies capture, evaluate and improve their customer experiences and online reputation.
+ MN Search Marketing Assoc. Founding Board Member
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