I’m guessing you’ve heard the phrase “content is king” at least a few dozen times if not a few hundred. The web, in all it’s aspects, has definitely grown to center around content. Social content, website content, content strategy, user-generated content … it’s all about content. For my next Digital Marketing Short (which I actually …
I’m not short on quick sayings, quotes or analogies to get my point across. Especially in the tech world, I find this to be a great communication method to help get clients up to speed with strategies or tactics that are often confusing and complicated. One that I use frequently and that has applications on …
A few things led to this post and video being created. It probably started with getting to do a MOZ Academy video last fall on mobile and got me thinking “that wasn’t too hard”. The second is the desire to create content of various types and video was up next (I’m already a photo fanatic). I’m hoping to use …
I’m in the middle of a stretch of speaking at 5 online marketing events in 4 weeks and at each one the conversation around why I do this comes up. There are many benefits and sacrifices that are part of a hectic schedule and preparing for events. The most common assumption everyone has is that …
After a recent conference in which many of my friends were already in full competition with each other using Fitbit gadgets (Fitbit Force and Fitbit Flex), I made the plunge and picked up a Fitbit Force. Two weeks into using the Force, I’m pleased, having fun, a bit more active and of course geeked out …
Right here, right now and all the time. That describes the flow of just about any social media platform. Some move at a millisecond like Twitter or Facebook and others are a little less fast paced, but definitely not standing still. I sit in enough meetings where organizations dream of a viral social media moment …
The start of 2014 brings an exciting announcement from Local University as we rolled out the Local University Forums. Join local search experts and enthusiasts for discussions, Q & A, videos, ranking factors, citations, site reviews, Google help and more. You can count on interaction and help from local search experts David Mihm, Mike Ramsey, Mike …
Google+ has grown on me, especially in the last year. I use it more and more, especially for great communities like Local Search, Technical SEO and Google Analytics. One of the biggest drivers for me of knowing what content is being shared on Google+ is the email alerts they send out. But there is one …
I recently put together a comprehensive 3 article series on the Local University blog covering how your website should structure and display business locations. One of the most trusted sources of your businesses location information that is often used by Google and Bing for local search results comes from your own website. My posts covered …
If you want the perfect local search ecosystem, look no further than Yelp. Well-structured data, accurate information, SEO friendly pages, validated reviews, photos, brand / URL recognition, check-ins and more. The checklist is nailed.
I'm the CEO of GatherUp, a customer feedback platform that helps brands and companies capture, evaluate and improve their customer experiences and online reputation.
+ MN Search Marketing Assoc. Founding Board Member
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