Online marketing can be confusing, overwhelming and downright scary for many a business owner and marketer. Local University is a straightforward online marketing workshop covering local search, SEO and social media that has helped hundreds of businesses over the past 3 years and 2013 will be no different!
Stand in an electronics aisle at your local Walmart, Target or Best Buy while shopping and you’ll likely see someone scanning barcodes with their eyes glued to their smartphone. It might even be you and you’re “showrooming”. Mobile e-commerce is on the rise and the power for consumers to stand in front of a product in a retail …
After using a messenger bag for the last 8 years, it was time to give my shoulders a break and explore a laptop backback. After some serious research, I went with the Everki Concept backpack. It wasn’t cheap, but after a few weeks of use I’m really geeked up about my new geek bag.
I can’t lie, I find the web design of major content and news sites to be extremely interesting. USAToday.com has made their new website redesign public through a BETA address in the last week as all of their delivery methods have undergone a facelift, including the logo and newspaper.
I had the opportunity to present on Conversion Rate Optimization (CRO) at the Minnesota Search Engine Marketing Association event this week. CRO has become a more well known part of online marketing in recent years as search marketing and landing pages have matured greatly. It also helps that so many great search and online marketers continue to …
Online reviews are an important aspect to just about any business. The opinion of others on your product or service can help sway a customer your way when deciding on where to eat, shop or stay. It’s no secret that outstanding service or product is the best way to get a positive review online, but …
I was happy to be interviewed by Tech.MN while taking part in the 2011 Overnight Web Challenge. This event pairs non-profits in need of a serious website revamp with teams of up to 10 web professionals to build a new website an other online marketing tools in just 48 hours.
I’m loving the interaction that is being pushed by combining interactive and traditional maketing. The latest example that caught my eye came via tweet from Teehan + Lax regarding Volkswagen. The video below shows how your iPhone, an app and a print ad work together to “test drive” new Volkswagen features right from the ad.
It can keep you up at night, literally. IE 6 is the browser of death and many web designers and developers have spent hours on hacks and work arounds to keep their websites working in this outdated browser. Yeah know it’s bad when Microsoft itself is leading the charge to kill IE 6. They’ve launched …
Little did I know that in reading the phenomenal book “Switch” to end the year, the term and philosophy would so closely apply to my professional life. I’m excited to announce that I have accepted the role of Vice President with Spyder Trap Online Marketing of Minneapolis.
I'm the CEO of GatherUp, a customer feedback platform that helps brands and companies capture, evaluate and improve their customer experiences and online reputation.
+ MN Search Marketing Assoc. Founding Board Member
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