If you want the perfect local search ecosystem, look no further than Yelp. Well-structured data, accurate information, SEO friendly pages, validated reviews, photos, brand / URL recognition, check-ins and more. The checklist is nailed.
In putting together a recent presentation on Mobile Search Marketing for SearchFest in Portland, I came to realize that I love mobile ad sitelinks.
Online marketing can be confusing, overwhelming and downright scary for many a business owner and marketer. Local University is a straightforward online marketing workshop covering local search, SEO and social media that has helped hundreds of businesses over the past 3 years and 2013 will be no different!
Stand in an electronics aisle at your local Walmart, Target or Best Buy while shopping and you’ll likely see someone scanning barcodes with their eyes glued to their smartphone. It might even be you and you’re “showrooming”. Mobile e-commerce is on the rise and the power for consumers to stand in front of a product in a retail …
After using a messenger bag for the last 8 years, it was time to give my shoulders a break and explore a laptop backback. After some serious research, I went with the Everki Concept backpack. It wasn’t cheap, but after a few weeks of use I’m really geeked up about my new geek bag.
I can’t lie, I find the web design of major content and news sites to be extremely interesting. USAToday.com has made their new website redesign public through a BETA address in the last week as all of their delivery methods have undergone a facelift, including the logo and newspaper.
I had the opportunity to present on Conversion Rate Optimization (CRO) at the Minnesota Search Engine Marketing Association event this week. CRO has become a more well known part of online marketing in recent years as search marketing and landing pages have matured greatly. It also helps that so many great search and online marketers continue to …
Online reviews are an important aspect to just about any business. The opinion of others on your product or service can help sway a customer your way when deciding on where to eat, shop or stay. It’s no secret that outstanding service or product is the best way to get a positive review online, but …
I was happy to be interviewed by Tech.MN while taking part in the 2011 Overnight Web Challenge. This event pairs non-profits in need of a serious website revamp with teams of up to 10 web professionals to build a new website an other online marketing tools in just 48 hours.
I’m loving the interaction that is being pushed by combining interactive and traditional maketing. The latest example that caught my eye came via tweet from Teehan + Lax regarding Volkswagen. The video below shows how your iPhone, an app and a print ad work together to “test drive” new Volkswagen features right from the ad.
I'm the CEO of Leadferno, a business messaging platform to help businesses close more leads faster and delight customers at speed.
+ MN Search Marketing Assoc. Founding Board Member
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