Heading To The West Coast Just To Get More Local

I’m headed out to Spokane, Washington tomorrow to sit in on the one day Local University put on by GetListed.org.  This local search focused workshop is being headed up by David Mihm, Matt McGee, Mike Blumenthal as well as some other great small business Internet marketing minds.   As much as anything I’m looking forward …

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Passion, Pizza And Social Media Produce 10,000 Customers For Punch Pizza

Nothing comforts a broken heart like food. Punch Pizza, with seven Twin Cities locations reached out to passionate Vikings fans on Sunday on various social media sites offering a free pizza the next night to help them deal with the devastating NFC Championship loss to the Saints. The result was nearly 10,000 pizzas given away …

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Local Internet Marketing With Yelp Brings Out The Good, The Bad & The Crazy

I just finished reading You’ve Been Yelped, a great article on Yelp.com put out by Inc Magazine writer Max Chafkin. Two weeks ago David Mihm outlined Yelp’s Coming of Age in a detailed post. If you’re into local Internet marketing at all, read them both. Max illustrated both the good and the bad for small …

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Shocking Today, Expected Tomorrow: Consumer Expectations & Social Media

Gary Vaynerchuk put out a great video looking at social media interaction from brands today and how it may be an expected interaction in the future.   The video has great examples of how things like free shipping, post holiday sales and social media interaction from athletes and big brands have produced a “Wow!” in …

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Better Email Marketing: Launching A Focused Message

Practicing what we preach, Five Technology is launching a targeted email campaign this year to our e-commerce clients and prospects. The biggest takeaway in putting this together is “What took us so long?”   It’s a win-win effort.  Our e-commerce clients and prospects get content, tips and ideas that are much more specific to their …

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