Late in 2013 Google’s Page Speed Insights Tool added an additional BETA tool for mobile site user experience recommendations when you ran your site for speed. Now this mobile user experience tool has moved out of BETA and is both helpful as well as signals Google’s dedication to make mobile usability a larger part of mobile search rankings. I’ve …
The start of 2014 brings an exciting announcement from Local University as we rolled out the Local University Forums. Join local search experts and enthusiasts for discussions, Q & A, videos, ranking factors, citations, site reviews, Google help and more. You can count on interaction and help from local search experts David Mihm, Mike Ramsey, Mike …
I recently put together a comprehensive 3 article series on the Local University blog covering how your website should structure and display business locations. One of the most trusted sources of your businesses location information that is often used by Google and Bing for local search results comes from your own website. My posts covered …
If you want the perfect local search ecosystem, look no further than Yelp. Well-structured data, accurate information, SEO friendly pages, validated reviews, photos, brand / URL recognition, check-ins and more. The checklist is nailed.
In putting together a recent presentation on Mobile Search Marketing for SearchFest in Portland, I came to realize that I love mobile ad sitelinks.
Online marketing can be confusing, overwhelming and downright scary for many a business owner and marketer. Local University is a straightforward online marketing workshop covering local search, SEO and social media that has helped hundreds of businesses over the past 3 years and 2013 will be no different!
I had the opportunity to present on Conversion Rate Optimization (CRO) at the Minnesota Search Engine Marketing Association event this week. CRO has become a more well known part of online marketing in recent years as search marketing and landing pages have matured greatly. It also helps that so many great search and online marketers continue to …
Online reviews are an important aspect to just about any business. The opinion of others on your product or service can help sway a customer your way when deciding on where to eat, shop or stay. It’s no secret that outstanding service or product is the best way to get a positive review online, but …
Google is changing the way local search results are displayed for users and that change isn’t a small one. Many have been waiting for the shift as Google has been working hard to strengthen their Google Places offering in 2010. In looking at the changes and digesting the numerous experts blogging on their take, it’s …
I’ve long been preaching the team effort of how great web design and great search engine optimization work together, each benefiting the other. I’m of the opinion these days that you can’t have one without the other. SEOmoz posted the same thoughts today looking at 7 Cutting Edge Web Design Trends That Can Actually Improve …
I'm the CEO of Leadferno, a business messaging platform to help businesses close more leads faster and delight customers at speed.
+ MN Search Marketing Assoc. Founding Board Member
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