mobile web

Test Your Mobile Website For Usability And Speed

Late in 2013 Google’s Page Speed Insights Tool added an additional BETA tool for mobile site user experience recommendations when you ran your site for speed. Now this mobile user experience tool has moved out of BETA and is both helpful as well as signals Google’s dedication to make mobile usability a larger part of mobile search rankings. I’ve …

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localu event Aaron Weiche

Local Search Expertise Right At Your Finger Tips

The start of 2014 brings an exciting announcement from Local University as we rolled out the Local University Forums.  Join local search experts and enthusiasts for discussions, Q & A, videos, ranking factors, citations, site reviews, Google help and more. You can count on interaction and help from local search experts David Mihm, Mike Ramsey, Mike …

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Location business pages

The Ultimate Guide To Web Design & Location Pages

I recently put together a comprehensive 3 article series on the Local University blog covering how your website should structure and display business locations.  One of the most trusted sources of your businesses location information that is often used by Google and Bing for local search results comes from your own website. My posts covered …

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Conversion Rate Optimization Presentation At MnSearch Event

I had the opportunity to present on Conversion Rate Optimization (CRO) at the Minnesota Search Engine Marketing Association event this week.  CRO has become a more well known part of online marketing in recent years as search marketing and landing pages have matured greatly.  It also helps that so many great search and online marketers continue to …

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