This edition of 3 Digital Things dives into some “firsts” you need to think about. As you’ll find out it’s really areas I think you should focus on in the coming months, putting these items first on your list to help drive your online marketing. 1- Local First It’s as simple as owning your own …
Hello fall! Consistency is building as 3 Digital Things hits the interwebs once again. I hope you enjoy this edition and I invite you to join my simple, ONLY 4 times a year email list to keep you in the loop on digital things, local search, reviews and me. Hit the subscribe button in the right …
I need to share and write more here. I have dozens if not hundreds of observations, ideas, takes and experiences monthly that just fall in and out of my eyes, ears, brain. They end up disappearing because I tend to only share when I have larger amounts of content to share (thus why I love …
Seattle was taken by storm this weekend as MOZ and Local University teamed up to put on the first of it’s kind “super event” for local search. LocalUp was a full day of serious local search, SEO, mobile and online marketing presentations that brought out some incredible speakers, ideas, tips and attendees into the fabulous …
Late in 2013 Google’s Page Speed Insights Tool added an additional BETA tool for mobile site user experience recommendations when you ran your site for speed. Now this mobile user experience tool has moved out of BETA and is both helpful as well as signals Google’s dedication to make mobile usability a larger part of mobile search rankings. I’ve …
A few things led to this post and video being created. It probably started with getting to do a MOZ Academy video last fall on mobile and got me thinking “that wasn’t too hard”. The second is the desire to create content of various types and video was up next (I’m already a photo fanatic). I’m hoping to use …
Google+ has grown on me, especially in the last year. I use it more and more, especially for great communities like Local Search, Technical SEO and Google Analytics. One of the biggest drivers for me of knowing what content is being shared on Google+ is the email alerts they send out. But there is one …
If you want the perfect local search ecosystem, look no further than Yelp. Well-structured data, accurate information, SEO friendly pages, validated reviews, photos, brand / URL recognition, check-ins and more. The checklist is nailed.
In putting together a recent presentation on Mobile Search Marketing for SearchFest in Portland, I came to realize that I love mobile ad sitelinks.
Stand in an electronics aisle at your local Walmart, Target or Best Buy while shopping and you’ll likely see someone scanning barcodes with their eyes glued to their smartphone. It might even be you and you’re “showrooming”. Mobile e-commerce is on the rise and the power for consumers to stand in front of a product in a retail …
I'm the CEO of GatherUp, a customer feedback platform that helps brands and companies capture, evaluate and improve their customer experiences and online reputation.
+ MN Search Marketing Assoc. Founding Board Member
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