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Shocking Today, Expected Tomorrow: Consumer Expectations & Social Media

Gary Vaynerchuk put out a great video looking at social media interaction from brands today and how it may be an expected interaction in the future.

The video has great examples of how things like free shipping, post holiday sales and social media interaction from athletes and big brands have produced a “Wow!” in the beginning, but grow over time to be expected by the consumer.

Some great food for thought. Is your brand ready for the expectation of personal interaction?

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