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Interactive Print Advertising Driven By Volkswagen

I’m loving the interaction that is being pushed by combining interactive and traditional maketing.  The latest example that caught my eye came via tweet from Teehan + Lax regarding Volkswagen.

The video below shows how your iPhone, an app and a print ad work together to “test drive” new Volkswagen features right from the ad.


Have you seen other examples of tech and print teaming up to do creative things?

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