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My #LocalUp Presentation: Thriving In The Mobile Ecosystem

Seattle was taken by storm this weekend as MOZ and Local University teamed up to put on the first of it’s kind “super event” for local search.  LocalUp was a full day of serious local search, SEO, mobile and online marketing presentations that brought out some incredible speakers, ideas, tips and attendees into the fabulous MOZ offices.

Thriving In The Mobile Ecosystem

My presentation took a dive into the local search landscape in mobile with a heavy focus on how to approach designing the best mobile experience for your customer.  My slide deck is embedded below.

Local Search Knowledge By The Ton

The combination of Local University faculty, MOZ staff and additional local search experts including Google My Business team lead Jade Wang made for an unbelievable line-up.  Over a dozen presentations came at the 150 plus attendees covering just about every aspect of local search you could ask for.  In addition to the presenters, it was a great audience that was very engaging at every break as well as the post event party.  The knowledge share all around was incredible.

Aaron Weiche LocalUp

My presentation covering design methodology, responsive web design and mobile search results.

mobile search pigeon stats

One of my slides looking at how Google’s Pigeon update impacted mobile and local search in 2015.

Great Events Crush On The Details

If you want to host an amazing event, ask MOZ for the blueprint.  The awesome MOZ team has already become an industry leader with their MOZcon event and applied all of their sweet hosting skills for LocalUp.  The event leads, the staff, founder Rand Fishkin and CEO Sarah Bird were all incredibly helpful, detailed and truly put on a world class event in their new office space.

David Mihm LocalUp MOZ

Aaron Weiche and Mike Ramsey

Mike Ramsey and I at the start of LocalUp.

A Few Tweets From My Session

@AaronWeiche getting a pre-applause at LocalUp Advanced. Also, shout out to @spyder_trap! #localup — Matt Gregory (@m_j_gregory) February 7, 2015

“Mobile content doesn’t mean less content” @AaronWeiche at #localup — Alex Mitchell (@Amitch5903) February 7, 2015

@AaronWeiche appreciate your tear it down when failing approach. Test test test!!! — Directive Consulting (@DirectiveSEO) February 7, 2015

Don’t look at mobile just like a widget – because your business isn’t widget-ized @aaronweiche #localup — Greg Gifford (@GregGifford) February 7, 2015

Mobile search revolution @AaronWeiche #localup — Max Minzer (@MaxMinzer) February 7, 2015

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