I’m Aaron Weiche. I’m the CEO for GatherUp (formerly GetFiveStars), a customer feedback platform that empowers businesses and brands to gather customer feedback, testimonials and online reviews.

As a 20 year veteran of the digital marketing industry, I was the COO of SpyderTrap, a Minneapolis digital agency creating websites, mobile sites, apps and online marketing strategies. I helped found MnSearch and speak nationally on search marketing, web design, mobile and reputation management.

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Leveraging Online Reviews Past The Numbers – 3 Digital Things

In working day in and day out with businesses, marketers and online reviews I know firsthand that most care about two main things: rating and quantity.  I don’t think anyone mentions online reviews without commenting on the amount of them they have, the amount they want and their rating. I think those two things are …